When Nick Arrojo creator of the American Wave Perm says the perm of the 80s & 90s is “dead”, he couldn’t have been more right! The carpal tunnel in my wrist was my very own indicator that everyone wanted nothing but straight or tamed locks, that is, until a new revolutionary hair product made it's way into today's trend and reality.
Knowing that everything comes around again eventually, I was apprehensive about trying out a “new” permanent wave that claimed to be different while reviving flexible Bendy Rollers, so I asked a friend with baby-fine colored and bleached highlighted hair to be a model so I could try it the American Wave Perm. I was skeptical so I upped the anti and chose her because her hair would have been un-permable with an old perm. She wanted body and texture. I wanted to try the product out. I kept one hand with fingers crossed and the other handy with scissors--just in case...
Low and behold, this new Ammonia-Thio-Free solution, The American Wave, superseded my challenge and far exceeded my expectations!! (Btw: Ammonium Thioglycolate has been the active ingredient in standard cold wave solutions for years.) Reformulated to be less damaging and "less permanent" (because who really wants a hairstyle that is really permanent until it’s cut off anyway?) I am thrilled to announce that my friend loved her hair and I was impressed with the advanced conditioning feel, shine and bounce that this new product gave her formerly fine dull hair. The American Wave Perm was just unveiled this spring at Chicago’s own annual Midwest Beauty Show, so you may not have heard about it until now--though me! It really does provide softer waves and curls that lasts a few months without the need to re-do or cut off dry ends--every!--unless you love it and want another one.
Come on girls...silky smooth is always sleek and sophisticated, but surfin' sassy, waves are sexy too and now you can have them. I am now an expert at the new American Wave Perm and I'm inviting you to try it too.
at Joseph Michael's Salon & Spa
Her work has been featured on the Oprah Winfrey Show (Oprah’s Time-Warp Makeovers”), in fashion magazines, professional photo collections and many industry publications and videos.