Vote for Chicago's Anti-Cruelty Society.

The Anti-Cruelty Society LOCAL CHARITY, Needs Area Support in Effort to Win $500,000 from Chase Community Giving.
Did you know that the Anti-Cruelty Society is Chicago’s oldest and largest private animal welfare organization and helps OVER 50,000 pets and people every year? I adopted my cat, Yvett MewMew, from them and it’s the one of the best facilities and has the best trained staff.
Today the Anti-Cruelty has the chance to receive a much needed grant from the Chase Community Giving program running on the Facebook platform. And they will be just 1 of over 100 other non-profits reaching out for some of the 5 million being given to non-profits across America. Anti-Cruelty needs this money to pay for the transportation of over 3000 animals out of abusive situations and prevent cruel animal deaths in our community.
Won’t you help them receive this money? It’s so easy. Just go to http://www.anticruelty.org/vote and follow the directions or go to the Chase Community Giving page and "Like" their page and then ON THE LEFT SIDE OF PAGE YOU WILL SEE CHASE GIVING: visit The Anti-Cruelty Society's Chase Community Giving voting page to place your vote! You can only vote once for a charity.
Voting begins on Thursday, May 19 at 12:01 a.m. and ends Wednesday May 25 at Midnight..

More Help for Fine or Weakened Hair

If you know me as a hairdresser, you also know that I am the go-to guy if you have fine or weak hair. You know, the kind of hair that doesn’t seem to grow past a certain length? It’s always fly-away. Never shiny. And it’s the kind of hair that is often mistaken for dry hair and yet, if you load it up with moisturizers, it goes limp and looks like you’ve used olive oil for a styling product.
You also might know that I have, for years, used a little known product (among others) called, Emergencee, by Nexxus to help me bond a polymer to weak hair shafts in an effort to increase diameter, strengthen, add body and allow my clients to have longer hair. Well now I’ve found my new favorite product(s). It’s made by Kérastase, a French brand that the salon, where I work, just partnered with. I’ve been aware of the line for years but I had never worked in a salon that used it. But now I’m very impressed Kérastase and pleased to tell you about its treatments for fine or weakened hair and that it’s now available at Joseph Michael’s Salon & Spa.
The entire staff was being given the in-salon product knowledge class where we got to work with the products and see, first-hand, what the treatments lines can do for our clients. These types of classes are great for stylists because we get to use the products on ourselves to touch, feel, work with and experience them before we even apply them to our daily repertoire of hair remedies for clients.
Since I don’t have any hair no one picked me to be their partner for trying out our new Kérestase treatments.
But I got the last laugh because I had the opportunity to see everyone else’s results from the different treatments for varied hair problems each staff member was asked to address. All of the results were instantaneous and substantial, from dry or curly-rebellious, to mature hair.
But the fine weakened hair of my friend & co-worker, (& part-time gorgeous model—she’s on the cover of my book!) Eileen was definitely the most dramatic. Eileen has the kind of hair that looks fine yet straight when it is blown out and flattened with a heating tool. It is long and appears to have body due to the blond demensional highlights. But when it’s freshly shampooed, it feels dry and tangles easily and no amount of conditioner seems to make it feel nice until most of the water is blown out of it. This is the exact type of hair that I used to coat up with the polymers or weightless oils so that can be thicker and not flimsy once it’s styled.
The stylist who did Eileen’s treatment shampooed her hair with Kérastase Bain De Force shampoo. It’s made specifically for hair that is weak or damaged (highlights!) and hair that doesn’t have a lot of elasticity (think: stretchy = bad). A good fine-hair shampoo will not over-cleanse the outer layer of the hair shaft but should leave a top-coat of protection and this one does just that. If a person has dry and weakened hair you would use Bain Age Recharge and Eileen could easily also have used this one too. Both are available for home use.
The in-salon treatment that was used on Eileen was called Concentré Age Recharge. It would cost a client $35 in our salon to have it done and it’s worth every penny. The stylist applied the strengthening liquid on her hair and suddenly her hair was smooth, shiny, radiant, and it looked like younger and naturally colored hair. But the proof was in the blow dry. Her hair was easy to blow dry and the length had bounce and shine.
How long will it last? I tell my clients that their treatment lasts as long as they keep on supporting what I did in-salon at their very own homes. That means using the right shampoo, hair masques, and strengtheners vs. moisturizers and/or thermal protectors. Everyone is different and has different lifestyles. For Eileen, she’ll use either of the shampoos I mentioned and Care Volumactive, an at-home conditioner.
I hope that you check out the Kérastase line. I’m going to be blogging more about the results I get in the future and I want to hear from you too.
jon-david is a professional writer as well as a Master Stylist at Joseph Michael’s Salon & Spa.

If you are anti-Social you will probably poo-poo Social Media

My friends and people I know and don’t know tell me all the time, “I don’t get Foursquare,” or, “I won’t waste my time on Facebook.” And I know there are cavernous voids in many people’s brains about Twitter and LinkIn and more. Unless you are like me and have learned what they are about, people simply don’t know what they don’t know about all of these “social platforms.”
Think of these platforms like walking into a room. If you walk into the Facebook room you are going to “see and hear” the friends whom you have accepted. You will get invitations and see pictures of them riding their bikes along the lake and you can also share whatever you like with them, including what restaurants you’ve been to and the charities that you are associated with. Over time you will know what to expect from each friend and they will get to know what you like presenting to them and if you like responding to their information. Are you are a church person? Do you play online games and like to interact with other gamers?
Twitter is like walking into the conversation room. There is much dialogue and information being furiously passed across the room. And the room for business conversations & connections is LinkIn. But every single platform has one thing in common: they are all social.
It’s not the unknown part of using social media that makes people pause from becoming participants; it’s the social part that intimidates. I’ve given up training my friends in social media because I find that everyone wants to put out information to prospective clients over social media platforms—but they don’t want to receive any input, invitations, requests or information from others. The social media specialists, like me, who have been using Twitter, Foursquare, Yelp, CitySearch etc. know thousands of people and have many connections. Who wouldn’t want to promote their restaurant, church, charity, political thoughts to thousands of people who might support their individual endeavors? The problem is that for you to put out your information into the room or conversation, you have to participate and “speak” as well as listen—people have to learn that you are here to stay and that you or you business has integrity--and you have to be willing to take the conversation offline as soon as possible.
The cardinal rule for any Social Media Specialist is to “take it offline” as soon as possible. Social is the first word and that’s exactly what we must try to do: We meet each other after our initial conversation in that room full of others, and it is offline where we learn how much we have in common and how much we can help each other. And, let me tell you, you will meet your new best friends whom you have the most things in common with. People may meet through a media platform by common interests and the relationships that are gained can nurture a business or a cause. Social Media is just a new way of taping into your community to mingle, prosper, help, create and change the world but it’s still about people. So, it’s really about connecting with people you’ve been trying to attract to you and that sounds personal and professional and very wise to me.
go to www.MafiaHairdresser.com to continue the “conversation.”

I don't see Breast Cancer.

This past weekend I had the pleasure of reuniting with one of my dearest gal-pals from High School. We were on the same weapon-wielding squad, sort of speak, in our senior year, and we had a great time, back then, so it was fun to catch up and embrace our friendship anew. I will not say how long it had been since we had graduated. I fear my body would finally succumb to gravity and hasten itself back to dust should I even utter my age to myself or to the public. Barbara was on the Banner & Saber team and I was on the Riffle twirling team at Glendora High school in Southern California. She carried the letters in front of the marching band and twirled actual (blunted) sabers when the band performed at competitions and halftime shows at football games. I was one of the six maniacs who tossed heavy mock-rifles around and the Riffles and Sabers were always intermingling our acts. At our high school the Saber girls had to be a certain height and, that year especially, they were all athletic and gorgeous. And we were the very first Riffle squad and most of us were on different athletic teams so we were treated like cheerleaders with guns. Not to mention: most of the band members were award-winning & talented musicians, as well as lunch-time parking-lot stoners, so all of us were not unpopular. We met at the famous Drake Hotel for high tea and Barbara, who had taken the trip from Glendora to Chicago with her sister, caught me up on her family and children and her husband’s business etc. My partner, David, and me, talked about our dogs and jobs and my book which was just published. Our time together reaffirmed our like and love for each other and I know we will be in touch and see each other again soon. When David and I got home, David mentioned how I had “side swept” the conversation when it was brought up that Barbara had just been treated for breast cancer. I told him that I would have talked about it if I felt that it was something she wanted to talk about, or if it interested me while I was enjoying her company, fancy scones and Chai tea. Now, don’t judge too fast here: You see, as I explained to David, I hear the words breast cancer almost every day in my line work. As a hairdresser, most of my women clients have come into contact with the subject, directly or indirectly in some form or fashion. I’m not shy to the subject but I think I know when someone wants to talk about it or not. In fact, Barbara, who was sporting a very cute short do at Tea asked if I liked it (loved!), and that’s when she told me she had just been able to grow some hair back after the loss of it due to radiation and chemo treatments. Frankly, I went straight to the gushing about her hair because it had only dawned on me, just then, that she always had had long hair in high school. What had she been waiting for to go short? Cancer? I said that too and she laughed and then the dis-ease subject did never surface again. In retrospect, I can only hope that Barbara knows that I am aware of what she has gone through. While I may not have had cancer I know all the steps she had to go through to be healthy and to be able to visit Chicago and I'm aware of the emotional toll her health journey has taken on her and her family.

Feeling like I do not need to actually talk about the elephant in the room stems form being a haidresser. It's my job to see the person one is on the "inside." Not the outside nor what is litterally reflecting back to me in the mirror. I don't see hair, daily drama and certainly not cancer; and most people are not of the words they choose. I look and listen and then my job is to reflect back to my client the real person inside -- and I try to make the hair represent that too. At the Drake, I was talking to and enjoying my friend who had been living a great life and who, just recently, had battled cancer. She is the sum of her whole life and she is delightful.

If you ask me my age, I hope that you see the person on the inside, not the number. I can tell you that I’m a lucky guy who has never had a life threatening illness but I can support you if you do. I’m a great listener to whatever you are going through because I know, whether you make it through this lifetime to a ripe age, or get stopped in your tracks, I know you are the always-perfect timeless spirit-person on the inside and everyone is beautiful.

Now, If you'll excuse me, I’m going to call my friend, Barbara, right now, to ask her how she is doing. I won't be walking this year but I always give to my friends and clients who ask me. The Avon Walk for Breast Cancer is such a great event. "IN IT TO END IT" June 4th and 5th in Chicago http://www.avonwalk.org/chicago/ Go to the website for your city.

Event for Silver LEED certified Apartment Building, The Morgan at Loyola Station

Did you know that apartment buildings are more energy efficient than single family homes? By their very nature, cities can drain less energy on the energy grid than spread out suburbs. Think about it: shared wall-space divides, core heating & air, and four or less window walls exposed to the elements. But what if an apartment building goes for the SILVER! and decides to get a Silver LEED certification? You have a Green building that is actually %60 more efficient than a standard high-rise or apartment building. For those of you who read my last blog, it was all about what a LEED building is and how much goes into getting a certification.
Chicago’s latest Silver LEED building is none other than the luxury apartment building: The Morgan at Loyola Station.
Please join them for a celebration and check out their beautiful eco-friendly apartments March 9th.
Right off the Loyola Station Redline, this event “tweetup!” will host you with delicious bites from Steve's Deli and Burrito Beach, cocktails, and you can mingle with local businesses, such as, I-GO Car Sharing, Tricoci University, Red Mango, PopChips, Washme-Envigreen and Lynfred Winery. They will have fun giveaways for attendees.
RSVP at http://tweetvite.com/event/TheMorgan
And contact the Retail and Residential Leasing office at The Morgan at Loyola Station if you are interested in their elite apartment or retail space along with CVS & Five Guys Burgers & Fries. 773-465-9400

LEED

The LEED green building certification program encourages and accelerates global adoption of sustainable green building and development practices through a suite of rating systems that recognize projects that implement strategies for better environmental and health performance.
Here is what they look at:
Sustainable SitesChoosing a building's site and managing that site during construction are important considerations for a project’s sustainability. The Sustainable Sites category discourages development on previously undeveloped land; minimizes a building's impact on ecosystems and waterways; encourages regionally appropriate landscaping; rewards smart transportation choices; controls stormwater runoff; and reduces erosion, light pollution, heat island effect and construction-related pollution.
Water Efficiency
Buildings are major users of our potable water supply. The goal of the Water Efficiency credit category is to encourage smarter use of water, inside and out. Water reduction is typically achieved through more efficient appliances, fixtures and fittings inside and water-wise landscaping outside.
Energy & Atmosphere
According to the U.S. Department of Energy, buildings use 39% of the energy and 74% of the electricity produced each year in the United States. The Energy & Atmosphere category encourages a wide variety of energy strategies: commissioning; energy use monitoring; efficient design and construction; efficient appliances, systems and lighting; the use of renewable and clean sources of energy, generated on-site or off-site; and other innovative strategies.
Materials & Resources
During both the construction and operations phases, buildings generate a lot of waste and use a lot of materials and resources. This credit category encourages the selection of sustainably grown, harvested, produced and transported products and materials. It promotes the reduction of waste as well as reuse and recycling, and it takes into account the reduction of waste at a product’s source.
Indoor Environmental Quality
The U.S. Environmental Protection Agency estimates that Americans spend about 90% of their day indoors, where the air quality can be significantly worse than outside. The Indoor Environmental Quality credit category promotes strategies that can improve indoor air as well as providing access to natural daylight and views and improving acoustics.
Locations & Linkages
The LEED for Homes rating system recognizes that much of a home's impact on the environment comes from where it is located and how it fits into its community. The Locations & Linkages credits encourage homes being built away from environmentally sensitive places and instead being built in infill, previously developed and other preferable sites. It rewards homes that are built near already-existing infrastructure, community resources and transit, and it encourages access to open space for walking, physical activity and time spent outdoors.
Awareness & Education
The LEED for Homes rating system acknowledges that a green home is only truly green if the people who live in it use the green features to maximum effect. The Awareness & Education credits encourage home builders and real estate professionals to provide homeowners, tenants and building managers with the education and tools they need to understand what makes their home green and how to make the most of those features.
Innovation in Design
The Innovation in Design credit category provides bonus points for projects that use new and innovative technologies and strategies to improve a building’s performance well beyond what is required by other LEED credits or in green building considerations that are not specifically addressed elsewhere in LEED. This credit category also rewards projects for including a LEED Accredited Professional on the team to ensure a holistic, integrated approach to the design and construction phase.
Regional Priority
USGBC’s regional councils, chapters and affiliates have identified the environmental concerns that are locally most important for every region of the country, and six LEED credits that address those local priorities were selected for each region. A project that earns a regional priority credit will earn one bonus point in addition to any points awarded for that credit. Up to four extra points can be earned in this way. See the Regional Priority

I did not write any of the above. I wanted this posted on my Blog for reference. Go to
http://www.usgbc.org/ for more information.

And Congratulations to Hotel Felix and The Morgan at Loyala Station a Hotel and a fabulous new dwelling apartments which were designed for Silver LEED and achievements.

Giving some Love to the Social Media Writers.

“A hairdresser who is a writer? That’s crazy!” That’s one of the tag lines I’ve seen written about me and I’ve even used the tag in my own pitch letters to media platforms to net additional comments and publicity for my writing. Additionally, I could use this tag line to add sparkle to articles I might write about many of my friends. All I’d have to do is take out the word, hairdresser, and replace it with “mommy,” or “tea peddler,” “refrigeration specialist,” “real estate agent,” or “environmentalist.”
We’ve all become writers. I believe it’s required of anyone who wants to succeed in business, whether you are an entrepreneur, a stay at home mom who wants to create a non-traditional revenue stream, or an employee who might be in a position to interact with customers via PR or social media.
I’m not going to tell anyone how to write or what to write. Because writing, for me, is mostly an artistic expression, when I have the time. The artistic writing is what I sell and what I would like to get attention for. It’s the “other” writing I want to talk about. It’s the writing and words we put together to get attention to sell our books, candles or TV shows and to “snare” new customers. We have all become writers; we write blogs, comment on each other’s websites and we tweet 140 characters--multiple times a day. Most of us use email and snail-mail to send our own press releases. I’m the only one who can keep up my personal informative & pithy Facebook updates. In this Information Age it’s key to keep the “content” going out “there” to keep our business in the minds of those people whom we are trying to reach and interact with.
This is a love letter to you, my fellow writers. Many times I get tired of blogging or writing press releases. I wasn’t born with a fondness for typing informational fliers to fellow staff members about book-signings or advice on how to be green. I do love to tweet. But it’s hard to keep it all up, isn’t it? Writing may or may not be a talent we possess. It may also not be our passion. Some of my friends are women with families & have a passion for children or tea. Or, like my friend, Mitch, has his own refrigeration repair business and loves specialty beers. And Lynne & Dr. Sarah have inspired passion for environmental issues. All of these people have businesses which encompass their passions and they also have blogs or books, and use Twitter and Facebook, to name a few, to make sure their business or passions makes them a good living. My hats off to all of us--just know that you are not alone.
I wish we could all hang out more, my writer friends and me. I think then that I wouldn’t feel so tired and alone in the writing that I do. For writing is a very lonely thing. We have to shutter out our friends and families, and even our goals and passions to do it. I want to hang out with all of you, have a beer, and tell you that I’m with you. Whenever you write, I’m doing the same thing. I feel glad to do it but it’s tiring and it’s not always my passion and I know I have to do it. I’m just like you and I know we all feel like we are juggling a million plates in the air to make sure our business, our voice, our books!, and all of our writings are heard, seen, and read. A hairdresser who is a writer? Yes. And sometimes I just want to be a hairdresser and sometimes I want to write books and write blogs. And sometimes I just want to know that someone else is out there doing the same thing as I am and that it makes you feel crazy too.
Please comment here if you like. Or you can tweet me up or even buy my book at www.mafiahairdresser.com
My first promo books will be signed and delivered by mid March! Whoo-hoo!
Love ya,
j-d