Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Sunday, February 20, 2011

Giving some Love to the Social Media Writers.


“A hairdresser who is a writer? That’s crazy!” That’s one of the tag lines I’ve seen written about me and I’ve even used the tag in my own pitch letters to media platforms to net additional comments and publicity for my writing. Additionally, I could use this tag line to add sparkle to articles I might write about many of my friends. All I’d have to do is take out the word, hairdresser, and replace it with “mommy,” or “tea peddler,” “refrigeration specialist,” “real estate agent,” or “environmentalist.”
We’ve all become writers. I believe it’s required of anyone who wants to succeed in business, whether you are an entrepreneur, a stay at home mom who wants to create a non-traditional revenue stream, or an employee who might be in a position to interact with customers via PR or social media.
I’m not going to tell anyone how to write or what to write. Because writing, for me, is mostly an artistic expression, when I have the time. The artistic writing is what I sell and what I would like to get attention for. It’s the “other” writing I want to talk about. It’s the writing and words we put together to get attention to sell our books, candles or TV shows and to “snare” new customers. We have all become writers; we write blogs, comment on each other’s websites and we tweet 140 characters--multiple times a day. Most of us use email and snail-mail to send our own press releases. I’m the only one who can keep up my personal informative & pithy Facebook updates. In this Information Age it’s key to keep the “content” going out “there” to keep our business in the minds of those people whom we are trying to reach and interact with.
This is a love letter to you, my fellow writers. Many times I get tired of blogging or writing press releases. I wasn’t born with a fondness for typing informational fliers to fellow staff members about book-signings or advice on how to be green. I do love to tweet. But it’s hard to keep it all up, isn’t it? Writing may or may not be a talent we possess. It may also not be our passion. Some of my friends are women with families & have a passion for children or tea. Or, like my friend, Mitch, has his own refrigeration repair business and loves specialty beers. And Lynne & Dr. Sarah have inspired passion for environmental issues. All of these people have businesses which encompass their passions and they also have blogs or books, and use Twitter and Facebook, to name a few, to make sure their business or passions makes them a good living. My hats off to all of us--just know that you are not alone.
I wish we could all hang out more, my writer friends and me. I think then that I wouldn’t feel so tired and alone in the writing that I do. For writing is a very lonely thing. We have to shutter out our friends and families, and even our goals and passions to do it. I want to hang out with all of you, have a beer, and tell you that I’m with you. Whenever you write, I’m doing the same thing. I feel glad to do it but it’s tiring and it’s not always my passion and I know I have to do it. I’m just like you and I know we all feel like we are juggling a million plates in the air to make sure our business, our voice, our books!, and all of our writings are heard, seen, and read. A hairdresser who is a writer? Yes. And sometimes I just want to be a hairdresser and sometimes I want to write books and write blogs. And sometimes I just want to know that someone else is out there doing the same thing as I am and that it makes you feel crazy too.
Please comment here if you like. Or you can tweet me up or even buy my book at www.mafiahairdresser.com
My first promo books will be signed and delivered by mid March! Whoo-hoo!
Love ya,
j-d

Thursday, December 2, 2010

For the love of blogging.


Oh my goodness,
I have not blogged since November 9th. Where has the time gone? Oh yes, I remember; I moved, I work as a hairdresser, and I'm publishing my first novel in less than a month.
But time, work, and passion are not the only reason that I have not blogged. The other reason was that I didn't really have anything that I wanted to write about. And that is a luxury for any blogger: To write what they want, when they want, and also write only when they are inspired to.
But most of my Social Media friends need to blog regularly and about things that they may not be as excited about as they would like. Blogging has become a gig that must be kept up regularly in hopes that it turns into a paid gig. We gain visitors to our blogs which give hits to web sites which begets followers on Twitter and Facebook. As the analytics could tell anyone who is watching, we can become very powerful tools which can push a restaurant or a product; should we deem the product worthy enough to blog about--or you pay us to write about it.
So, this is for the product companies who don't get it. Social Media is a wonderful tool for you to push your products. You may not understand it yet, but you had better start paying my friends what they are worth. Even I do not charge my Twitter clients full price when I do their haircuts and colors -- sometimes I comp them! These people are doing me a service by telling people if they had a good experience at my salon -- or not! The amount of people who read what my Social Media friends are saying is priceless and I appreciate it.
Social Media might seem like it might be too social and less analytics, but that is the beauty of it. It's social and it's about people, not numbers. But the numbers will follow the people. I'm proof. I only write what I love and my business and writing and Twitter and Facebook numbers have grown. And Yes, I can translate that to better sales than before I started a blog.
I am a lucky one. I do not make money from my blogging. I do not take kick-backs. I only write to make sure my name and brand is out there and I do it by blogging about things I'm passionate about.
Which leads me to tell you about what one of my clients invented: THE TODDY!
It's an environmentally friendly microfiber cloth made for scratch-free cleaning for your Blackberry, iPhone, iPad and any sensitive surface.

It's the perfect gift and I have 5 of them and my friends love them. AND YES, I got them for free! but Todd had no idea I was going to blog about his product. I really do love it and I hope he does well with his company. YOU HEARD IT HERE FIRST!

[Hey Todd, if your sales go through the roof....yeah, I'll take a few Toddy's...]
Please order your copy of Mafia Hairdresser, the novel about my life as a hairdresser to a mob couple in the 80's, and subscribe to this blog!